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Using #Hashtags to Connect to Consumers on Social Networking Sites
In the United States, there are a lot of consumers who use social networking sites, many of whom access them on a mobile device. And, these numbers continue to increase as time goes on. Knowing how to...
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Five Basic Things Retailers Can Do to Integrate Social Media into the Offline...
A majority of consumers in the United States own a smartphone. That means that they have the ability to research products, compare prices, and share their experiences on social networking sites while...
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Luxury Shopping Bags: Status Symbols and Social Media Props
People love to shop and they love to let people know about it. Therefore, it’s not surprising that for many years luxury retailers have given their customers the ability to let their friends,...
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Sometimes It’s What a Brand Doesn’t Do That Loses the Sale
In almost every instance where a business is trying to sell a product or service, it takes multiple positive interactions before a prospect becomes a paying customer. The average number of positive...
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Local Inventory Ads: A Key Ingredient for Mobile Marketing Success (Case Study)
In the short term, having the ability to confidently tell a customer that you have the exact product in stock at a nearby brick-and-mortar store directly within a mobile ad or even on your website is...
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User-Generated Content Is Fuel for Recommendation Engines
By now, most business leaders have heard that word-of-mouth recommendations from friends and family play a large role in the decision making process for many consumers. With this in mind, many of these...
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Customers Love Coupons, but Hate the Fine Print
There is a lot of evidence out there that coupons help drive sales. Customers like coupons. I’d even go as far as to say that customers love coupons. They love to receive them and the love to use them....
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Showrooming, Webrooming, and the New Reality of Omni-Channel Retail
A few years ago, some retail experts speculated that mobile phones and online retailers would put many brick-and-mortar stores out of business. They thought that these brick-and-mortar stores would...
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Added to the Watch List: Dynamic Pricing in Brick-and-Mortar Stores
Price, along with product, promotion, and place is one of the parts of marketing that E. Jerome McCarthy included on the list four P’s that he used when he expanded on what Neil Borden coined as the...
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Product Packaging—Valuable Real Estate in a Mobile World
The package that a product is sold in is valuable. In fact, sometimes it can actually be the reason why a customer chooses one product over another. Malcolm Gladwell highlighted this in his book,...
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Low- or No-Tech Solutions for Retail Loss Prevention
While the estimates vary by source, the fact is retailers lose a lot of money each year as a result of theft. According to one source, United States retailers are losing $60 billion a year due to...
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A Few Ways to Use Pokémon Go, Ingress, and Other AR Games to Promote Your...
By now, you have probably heard about the new location-based augmented reality (AR) game from Niantic. According to USA Today, “The mobile game Pokémon Go topped 15 million downloads on Apple’s App...
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Businesses Are Realizing That Snapchat Isn’t Going to Disappear Anytime Soon
For a while now, marketers have debated about whether or not it is a good idea to use Snapchat to market a brand’s products or services. However, in recent months, the app that is known for its...
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Macy’s Is Moving Toward the Future of Retail With RFID and Artificial...
Macy’s is once again leading the charge into the future of retail. Earlier this year, Macy’s announced that it was expanding its use of item-level RFID technology to increase the accuracy of its...
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In Retail, the Best Price Is Not Always the Lowest
Whether in a brick-and-mortar retail store or on a retailer’s website, the price charged for the products or services sold will have an effect on sales. However, sometimes the retailer with the lowest...
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A New Study Finds That Improving Customer Satisfaction Really Is Good for...
For years, marketing consultants have said that improving customer satisfaction is the key to success. However, while most business leaders would agree that customer satisfaction should be a top...
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You Might Not Look at a Mirror the Same Way Again
In the retail environment, it is common to see a mirror or two located near items that are for sale. However, the reason for the location of these mirrors might not be as obvious as you might expect....
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Social Media Props: The H-E-B Limited Edition Selena Shopping Bag (Case Study)
“Fans of the late “Queen of Tejano” Selena Quintanilla caused the website of Texas-based supermarket chain H-E-B to crash after they released a limited-edition reusable shopping bag honoring the...
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The Importance of Photo-Worthy Visual Merchandising and Store Design
For years, retailers have obsessed over every detail of the brick-and-mortar store, with the goal of optimizing the shopping experience to get customers to spend more money. Store designers would...
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How Smartphones Will Influence the Future of Visual Merchandising and Store...
It has been over a decade since the iPhone was first introduced to the world. In that time, smartphone use has skyrocketed. In fact, Deloitte expects smartphone penetration to approach 90 percent in...
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