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A Huge Social Media Fail—Or Is It?
In the short history of social media marketing we have seen a lot of brands post things on the Internet with the hope that the content would resonate with consumers only to have it backfire. In May,...
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Seven More Things That Will Influence Business in 2014
It’s a new year. That means it is a good time to look ahead and try to predict what businesses will need to focus on in order to stay ahead of the game. As I was thinking about this post, a few things...
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The Importance of Training Employees About the New Uses of Technology
The Deer in the Headlights Look We have all seen it. In fact, we have all probably displayed that look on our faces at one time or another. For those of us who are early adopters of new technology, we...
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Why Proximity Mobile Payments Are Good for Business (Part One)
For a few years now there have been experts recommending that businesses invest in the equipment that allows customers to use their smartphones to make point-of-sale payments for goods and services at...
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Need to Increase Sales in Your Brick-and-Mortar Store? Offer Customers a...
The lowly shopping cart, otherwise known as a buggy, carriage, trundler, wagon, or a trolley if you live in the United Kingdom or Australia, can be an easily overlooked sales tool in brick-and-mortar...
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Is SMS Marketing Still Effective? The Answer Is YES!
In March of 2015, an eMarketer article asked, “Are we watching the death of SMS?” The author’s case is based on the fact that while the total number of SMS messages worldwide is projected to decrease...
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Narcissism and the Secret Sale: Using Specialness, Secrets, and Exclusive...
In her book, “Decoding the New Consumer Mind,” Dr. Kit Yarrow explains that there are increased levels of narcissistic thought and behavior among consumers in modern society. Savvy retailers that know...
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Why Sales and Customer Service Staff Should Be Trained in Marketing
Marketers and management know the effect that marketing has on the bottom line. However, if the sales and customer service staff are not trained in marketing, the business could be missing out on...
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Mobile Marketing Basics: The Importance of Mobile Optimization
According to comScore, “191.1 million people in the U.S. owned smartphones (77.1 percent mobile market penetration) during the three months ending in August.” This statistic alone illustrates why...
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An Early and Online 2015 Holiday Shopping Season – Why REI Closing on Black...
The business world was buzzing this week about REI’s decision to close its brick and mortar stores on one of the busiest shopping days of the year—Black Friday. While it might have cost them some money...
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Buy Online, Pick Up in Store Isn’t a New Idea – But the Process Still Needs...
Offering customers the option to buy a product online and pick it up in the brick-and-mortar store is not new idea. In fact, I remember Circuit City offering this option way back in the early 2000s....
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Reward Customers for Good Behavior to Generate Positive Word of Mouth
The world would be a better place if we all treated each other a little nicer. Maybe if good manners were assigned a monetary value, more people would be on their best behavior. This is exactly what a...
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The Internet of Things and the Future of Digital Marketing and Public Relations
Technology is changing the world that we live in. In fact, with the rapid increases in computer processing power and the decreases in the costs-of-production, the world that we live in is changing at a...
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‘Tis the Season for Giving Gift Cards – The Gift of Drinking, Dining, or...
According to a survey conducted by the National Retail Federation (NRF) in the first week of December of 2015, at the time the data was collected over nine in 10 consumers had yet to complete their...
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Why Brands Shouldn’t Wait to Invest in Mobile Marketing
If your brand hasn’t allocated at least some of its marketing budget to mobile, it is missing out on a huge opportunity. Even brands that have taken a wait and see approach to mobile marketing are...
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Macy’s “Pick to the Last Unit” Program Is Great News for Mobile Marketing
Earlier this month, Tyco Retail Solutions announced that its TrueVUE RFID Inventory Visibility platform is being used to power Macy’s “Pick to the Last Unit” (P2LU) program for omni-channel fulfillment...
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Why Inventory Management Systems Are So Important to the Future of Digital...
When consumers shop online, they are often given recommendations based on some criteria (e.g., past purchases, reviews, similar items searched and viewed, etc.) These recommendations often help...
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In an Omnichannel Retail World, It’s “Bricks” AND “Clicks”
In recent years, e-commerce retail sales have grown at a faster rate than sales in the more traditional “brick and mortar” locations, but it would be a mistake to think that “brick and mortar” stores...
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More Evidence That Smartphones Are Key to Success in an Omnichannel Retail World
The role that mobile devices play in retail continues to grow. Not only are consumers using mobile devices to research products and get recommendations, a growing number of transactions are being...
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Your Customers Want a Better Mobile Shopping Experience
It should now be clear that mobile devices are going to play a huge role in how customers research, search for, and buy products for the foreseeable future. This is a fact that we have known for a few...
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