Clik here to view.
You Might Not Look at a Mirror the Same Way Again
In the retail environment, it is common to see a mirror or two located near items that are for sale. However, the reason for the location of these mirrors might not be as obvious as you might expect....
View ArticleClik here to view.
Social Media Props: The H-E-B Limited Edition Selena Shopping Bag (Case Study)
“Fans of the late “Queen of Tejano” Selena Quintanilla caused the website of Texas-based supermarket chain H-E-B to crash after they released a limited-edition reusable shopping bag honoring the...
View ArticleClik here to view.
The Importance of Photo-Worthy Visual Merchandising and Store Design
For years, retailers have obsessed over every detail of the brick-and-mortar store, with the goal of optimizing the shopping experience to get customers to spend more money. Store designers would...
View ArticleClik here to view.
How Smartphones Will Influence the Future of Visual Merchandising and Store...
It has been over a decade since the iPhone was first introduced to the world. In that time, smartphone use has skyrocketed. In fact, Deloitte expects smartphone penetration to approach 90 percent in...
View ArticleClik here to view.
Fashion Retailers Could Benefit by Providing Basic Fashion Tips Online
It has been well documented that consumers often turn to their smartphones while shopping. In fact, according to a study conducted by Salsify in September of 2016, 77% of all shoppers report using...
View ArticleClik here to view.
The Future of the Retail Sales Associate—Another Reason Why Retailers Need to...
The way customers shop, in general, is changing with more and more customers going online to research and buy products. Furthermore, smartphones have also modified the way customers shop in...
View ArticleClik here to view.
Cashless Stores: Ahead of Their Time or Just Bad for Business?
For years now, many experts have predicted the demise of cash. Those who make these predictions are encouraged when companies like Apple report increased usage of proximity mobile payments. In fact,...
View ArticleClik here to view.
The Future of Shopping: A Shopping Cart With a Recommendation Engine
Retail experts know that when customers use shopping carts in brick-and-mortar stores it increases the average number of items sold per transaction. It is therefore not surprising that stores are...
View ArticleClik here to view.
The Technology Is Now Available, but Should Your Business Use It?
We are currently witnessing advancements in technology that are improving the way that we understand the human race and the world that we live in. This new technology brings with it ethical dilemmas...
View ArticleClik here to view.
Why It’s Important to Know What Your Brand Sounds Like
The idea of having a distinct sound that people associate with a brand is not a new concept. For many years, businesses large and small that used radio and television ads to reach their target audience...
View Article